Panasonic — The UMA Sound Stage
UMA gave Panasonic a live stage where our audio had to perform. The credibility it built with music fans translated directly into sales and new retail relationships.
— Panasonic
Panasonic's audio range needed a credible live-music proving ground to shift perception from heritage electronics to premium audio choice for music fans.
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The UMA Sound Stage
Partnership Objective
Demonstrate Panasonic's audio-visual leadership in a live music context and drive consideration for its headphones and home audio range across four editions.
UMA Strategy
UMA made Panasonic the Official Audio-Visual Partner, powering the ceremony stage sound, broadcast capture and a headphones gifting programme for every nominee across four editions.
Activation
Official AV partner powering stage sound and broadcast; nominee headphones gifting programme; Panasonic Listening Room on the red carpet; co-branded 'Hear It Live' content series with nominated producers and engineers; retail bundling with UMA-edition headphones across 200 stores.
Audience Reached
Four-year cumulative reach across UK and Asia broadcast, livestream and in-store audiences.
Media Coverage
Coverage across What Hi-Fi?, Trusted Reviews, Music Week and broadcast partners, with the Hear It Live series picked up by engineering and production communities.
Campaign Outcomes
5.6 million audience reached across four editions; 22% sales uplift on the featured headphones range; 31,000 new Panasonic audio club members enrolled; 14 new retail clients expanded Panasonic audio distribution.