Licensing the UMA Brand
The Urban Music Awards brand, intellectual property and event formats are owned worldwide by Invincible Group. Official territory licences may be granted to selected partners under formal agreement.
Brand Ownership
Worldwide Control
The Urban Music Awards brand, its associated intellectual property, event formats, visual identity, trademarks, logos, content and commercial rights are owned and controlled worldwide by Invincible Group. The brand has been developed under proprietary ownership since the establishment of the UMA Academy in 1999.
No organisation, company or individual may use the Urban Music Awards name, the UMA name, its logos, event format or associated intellectual property in connection with a music awards ceremony, commercial event, media production, website, promotion or related activity without prior written authorisation.
Official Territory Editions
Invincible Group may grant selected partners a licence to operate an official Urban Music Awards edition within an approved country or territory.
An authorised licensee benefits from access to the established UMA brand, intellectual property, event format, international reputation and selected commercial resources. In return, the licensee is required to comply with the terms of the licence agreement and pay the applicable licensing, franchise or royalty fees.
Depending on the agreement, an authorised UMA licence may include permission to use:
The Urban Music Awards name and approved UMA trademarks
Official UMA logos and visual identity
The established awards ceremony format
Approved award categories and voting systems
Marketing, media and promotional materials
Sponsorship and commercial partnership frameworks
Access to selected international UMA content and resources
Guidance relating to production, branding and quality standards
Association with the international Urban Music Awards network
All licences are subject to territory availability, due diligence, commercial approval, brand protection requirements and a formal written agreement.
United Kingdom
USA
Caribbean
South Africa
Asia
South America
Protecting the Brand
Submitting an enquiry or entering discussions does not grant permission to use the Urban Music Awards name, UMA branding or intellectual property.
No rights are granted unless a licence agreement has been completed and signed by an authorised representative of Invincible Group.
Unauthorised use may result in legal action, including applications for injunctions, financial damages, recovery of profits, removal of infringing content and reimbursement of legal costs.
Invincible Group reserves the right to monitor the use of its intellectual property and take appropriate action to protect the Urban Music Awards brand worldwide.
How to Apply
Organisations interested in licensing or franchising the Urban Music Awards brand within an available territory should provide:
- 1The proposed country or territory
- 2Company name and registration details
- 3Details of the directors and management team
- 4Relevant experience in music, media, television or live events
- 5Proposed event concept and venue
- 6Funding and commercial information
- 7Proposed sponsors, broadcasters and media partners
- 8A projected launch date
- 9A business plan or commercial proposal
All enquiries are subject to review. Invincible Group is under no obligation to approve an application or grant a licence in any territory.
Direct Your Enquiry To
Licensing & Franchise Office
Urban Music Awards, UMA and all associated logos, designs, event materials and brand assets are protected intellectual property. All rights reserved.
Intellectual Property Notice
Urban Music Awards, UMA and all associated logos, designs, event materials and brand assets are protected intellectual property when used in connection with the Urban Music Awards organisation and its activities. All rights are reserved.